ar- العربية The Minister of Tourism for Saudi Arabia, Ahmad Al Khateeb, shared a cinematic masterpiece on his social media, stating: “Today, we launch a global campaign welcoming the world to explore the wonders of Saudi Arabia, discover the diverse beauty of our tourist destinations, immerse yourself in our legendary Arabian hospitality, experience our rich heritage, and witness our commitment to sustainable change!”
Launching globally, this campaign titled “This Land is Calling”, aims to showcase a land that many still find a mystery, and some still don’t know about properly. Through the eyes of its female protagonist, the campaign takes the audience on a journey through time and space. Saudi Arabia is the Heart of Arabia.
Is this “Dune 3” or Saudi?
This campaign is a brilliant way to showcase the beauty of Saudi Arabia beyond sports, technology, and busy cities. A vast desert filled with magical wonders lies beyond.
A campaign that sends chills down your spine.
This is Saudi Arabia, and there’s no place like it!