Saudi Arabia has granted Approved Destination Status (ADS) to China starting July 1, 2024, following its participation in the China roadshow and ITB China in Shanghai. This move aims to strengthen economic ties, boost tourism, and foster mutual understanding. The ADS designation marks a key step for group travel, with Saudi Arabia preparing to make China its third-largest source market for international arrivals by 2030. Efforts include increasing direct flights, tailored products, strategic partnerships, and enhancing experiences for Chinese tourists. Saudi Arabia aims to attract five million Chinese tourists by 2030, significantly increasing flight capacity and connectivity.
China’s New Tourist Destination: Saudi Arabia
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26 September 2024
Saudi Arabia has long been known for its out-of-the-box thinking, especially when it comes to its ambitious staycation destinations. One of the most exciting developments is the highly anticipated Desert Rock resort, located along the Red Sea coast as part of the groundbreaking NEOM project. This unique resort promises a luxurious yet immersive experience, blending seamlessly into its desert surroundings while offering state-of-the-art amenities.
Read More25 September 2024
The Saudi capital is set to dazzle once again as Riyadh Fashion Week returns for its second edition in mid-October 2024. Fashion lovers and industry leaders alike can look forward to five days of creativity, luxury, and groundbreaking design, all courtesy of the Kingdom’s finest fashion minds.
Running from October 17 to 21, 2024, the event is hosted by the Ministry of Culture’s Fashion Commission, further establishing Saudi Arabia’s burgeoning role in the global fashion scene. The showcase will feature a rich blend of haute couture, ready-to-wear, menswear, and womenswear, giving both established and emerging designers a prominent platform to present their latest collections.
Read More23 September 2024
Neymar and Bruna Biancardi Star in Saudi Perfume Campaign
Brazilian football star Neymar and his partner, Brazilian model and influencer Bruna Biancardi, have recently joined forces with Saudi perfume brand Ibrahim Al-Qurashi for an exciting new campaign.
Read More23 September 2024
Saudi Arabia Leads G20 in Tourism Growth
Saudi Arabia has cemented its position as a global leader in tourism, recording the highest growth among G20 nations during the first seven months of 2024. According to the United Nations World Tourism Organization (UNWTO), the Kingdom witnessed a staggering 73% increase in international tourist arrivals, a significant achievement that underscores the country’s growing appeal as a major travel destination.
Read More19 September 2024
King Abdulaziz Falconry Festival 2024
Held from November 28 to December 14, 2024, the King Abdulaziz Falconry Festival is the largest gathering of falconers globally, attracting participants from Saudi Arabia and the Gulf Cooperation Council. The festival features two major competitions: The Milwah Race and The Mazayen Beauty Contest, with competitors vying for prestigious awards such as the King Abdulaziz Cups and the King’s Sword.
Read More16 September 2024
Riyadh to Host First Billboard Arabia Awards
Riyadh is preparing to make history in the music world with the announcement of the first-ever Billboard Arabia Music Awards (BBAMAs), set to take place on December 11, 2024. The highly anticipated event will be held at the King Fahd Cultural Center, marking a significant moment in the region’s cultural scene as part of the city’s inaugural Riyadh Music Week.
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