ar- العربية Since launching her label in 2011, Daneh Buahmad has made waves in the fashion industry with her distinct blend of effortless chic and modern design. A Dubai-based Saudi Arabian designer, Buahmad’s creations have drawn attention across borders, capturing the imaginations of fashion enthusiasts and industry leaders alike. Her brand, Daneh Design, is recognized for transforming luxurious textiles into a contemporary wardrobe, while maintaining a deep respect for her Saudi heritage. This thoughtful approach has earned her features in prestigious publications such as Vogue, Harper’s Bazaar, and Marie Claire, solidifying her place among the region’s most celebrated designers.
Buahmad’s fashion philosophy centers on the idea that effortless dressing holds a timeless power. By combining contrasting materials, she blurs the line between day and evening wear, creating versatile pieces that make women feel confident and empowered. Her focus on high-quality craftsmanship and design continues to resonate with diverse women, making her brand a symbol of modern elegance.
In an interview with Emirates Woman back in 2021, Buahmad reflected on what led her to start her own label. Initially drawn to fashion as a form of self-expression, she explored various brands and showrooms before realizing her true passion lay in creation. Armed with experience and a deep understanding of her own design narrative, Daneh Design was born. What began as a small collection of limited styles has since grown into a brand known for its innovation and sophistication.
Over the years, the Saudi Arabian fashion scene has evolved significantly, and Buahmad has been at the forefront of this transformation. Social media has played a pivotal role in giving designers more exposure and fostering creative collaborations. Moreover, with the Saudi Ministry of Culture’s Fashion Commission now placing a stronger focus on the industry, Buahmad sees exciting times ahead for Saudi designers. She believes that the industry’s potential to influence both Saudi Arabia and the global fashion landscape is only just beginning to unfold.
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Buahmad’s daily dressing reflects her design ethos—comfort is key, but she always adds an edge to her looks. Her wardrobe staples include white shirt dresses and classic white shirts, which she layers to create effortlessly stylish outfits.
Building a fashion brand, however, has not been without its challenges. Buahmad has faced setbacks, from production issues to shipping delays, but her ability to plan ahead and adapt has allowed her to overcome these hurdles. The pandemic brought its own set of challenges, teaching her valuable lessons on resilience and the importance of balancing creativity with business strategy.
Buahmad is passionate about empowering women through her designs. For her, fashion is more than just aesthetics—it’s about making women feel strong, confident, and ready to take on the world. Her mission is to create clothing that not only enhances a woman’s appearance but also uplifts her spirit.
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As her brand continues to grow, Buahmad remains committed to evolving her designs and staying true to her vision. Her personal wardrobe is a mix of brands like Vivienne Westwood, Dries Van Noten, and ACNE Studio, alongside her own creations. Each piece she wears, much like her designs, is carefully chosen to reflect her love for fashion and her dedication to empowering women through style.