ar- العربية Hia Hub, the Middle East’s largest fashion, beauty, and lifestyle conference, is set to make its return to Riyadh from October 30 to November 3, 2024. The event, taking place at the dynamic JAX District, promises to be the most expansive yet in its fourth edition. Attendees can expect a vibrant lineup of panels, workshops, masterclasses, and live performances, including special events on the Billboard Arabia stage.
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Known as “Hia Hub 4.0,” this year’s event aims to bring together key industry figures, emerging designers, and fashion enthusiasts for a week of networking and idea-sharing. Building on the success of its previous editions, Hia Hub has cemented itself as a vital platform for discussing trends, innovations, and the future of fashion and beauty in the Middle East.
Organized by Hia magazine, a leading publication in the luxury fashion space, the event is expected to attract thousands of participants. From established designers to aspiring beauty experts, everyone will gather in JAX District, known for its modern and artistic setting. This location provides the perfect backdrop for such a grand event.
Hia Hub’s return comes at a significant moment, as Saudi Arabia continues to push its cultural and creative industries forward as part of its Vision 2030 plan. This ambitious initiative, which seeks to diversify the kingdom’s economy beyond oil, has placed events like Hia Hub at the forefront of Saudi Arabia’s transformation into a global cultural hub. As the country strengthens its position on the world fashion and beauty stage, Hia Hub plays a key role in that process.
A major highlight of this year’s event is the renewed partnership with “Fashion Futures”. The second year of this collaboration will focus on sustainability, innovation, and technology within the fashion industry. The program will include global thought leaders who will explore how fashion can evolve amidst environmental and consumer-driven shifts.
This year’s event will also shine a spotlight on local Saudi designers, giving them a platform to showcase their work alongside international talent. The Saudi fashion industry is rapidly gaining global recognition, and Hia Hub seeks to foster greater connections between these designers and established international brands. This aligns with Saudi Arabia’s goals of promoting local talent and enhancing the creative economy.
New to the 2024 edition is “The Skincare Edition: UNFILTERED,” a collaborative effort between Hia Hub and the Chalhoub Group, a major luxury retailer in the region. For the first time, this segment will offer an in-depth look at the skincare industry, which has seen significant growth. Workshops and discussions will feature leading skincare professionals, offering attendees the chance to learn from the best in the industry.
The entertainment aspect of Hia Hub will be brought to life with nightly performances on the Billboard Arabia stage, further blending fashion, beauty, and lifestyle with regional culture. This fusion creates a truly immersive experience for attendees, who can enjoy both the creative discussions and the live performances from top artists.
In addition to these, masterclasses will be a key feature, offering in-depth sessions on a variety of topics, from high fashion to digital marketing. Industry experts will share insights on the latest tools and trends shaping fashion and beauty, providing valuable learning opportunities for attendees.
As the event grows, so does its impact on education and mentorship. Hia Hub 4.0 is dedicated to nurturing the next generation of fashion and beauty entrepreneurs. Various initiatives are planned to give young creatives the chance to connect with experienced professionals, fostering a community of learning and growth.
With its expanding influence, Hia Hub is a testament to the rising prominence of the Middle Eastern fashion and beauty industries on the global stage. As the conversation around sustainability, inclusivity, and innovation continues to shape these industries, Hia Hub is poised to play a crucial role in driving those discussions forward.
Get your tickets here.