ar- العربية Scheduled to take place from November 25 to November 27, 2024, Saudi HORECA is poised to be the largest international exhibition for food, beverage, and hospitality in Saudi Arabia. As the region’s most anticipated trade fair, the event will be held at the Riyadh International Convention & Exhibition Center (RICEC), an expansive venue designed to accommodate the massive scale of this annual gathering.
Having grown exponentially since its inception, Saudi HORECA is part of a broader network of exhibitions held in countries such as Lebanon, Jordan, Kuwait, and Oman. The Riyadh edition has become a vital meeting place for key players in the hospitality and foodservice industries, both locally and internationally. With a predicted attendance of 52,000 visitors, the 2024 edition is expected to be a bustling hub of networking, innovation, and business opportunities.
A Platform for Innovation and Excellence
Spread across 33,000 square meters of event space, Saudi HORECA will feature over 400 exhibitors showcasing the latest in food production, equipment manufacturing, packaging, and hospitality solutions. This comprehensive trade show offers a prime opportunity for stakeholders to explore cutting-edge products and services that are driving the future of the industry. More than just an exhibition, Saudi HORECA also serves as a platform for knowledge exchange, featuring a range of workshops, live demonstrations, and competitions.
One of the highlights of the event is the Hospitality Salon Culinaire, where over 250 chefs will compete for culinary glory, impressing an international panel of judges. Visitors can also look forward to the highly anticipated Saudi Barista Competition and Mocktail Competition, which will crown the best in coffee artistry and mixology.
HORECA Talks: Industry Insights and Vision 2030
In addition to the exciting competitions and exhibitions, Saudi HORECA 2024 will host HORECA Talks, a forum that gathers industry leaders and experts to discuss the latest trends and challenges facing the hospitality sector. With Saudi Arabia undergoing transformative changes as part of Vision 2030, this year’s discussions will focus on topics such as sustainability, luxury travel, and the country’s ambitious mega-projects in tourism and entertainment. These conversations will provide valuable insights for businesses looking to tap into the Kingdom’s rapidly expanding market.
Unlocking Saudi Arabia’s Hospitality Potential
The impressive growth of Saudi HORECA mirrors the broader expansion of the Kingdom’s hospitality sector. With substantial investments being made as part of Vision 2030, the exhibition offers an unparalleled opportunity for companies to establish a foothold in this booming market. According to Jad Taktak, general manager of SEMARK Group, co-organizer of the event, this year’s edition is set to be even more exceptional, providing visitors with unique access to the future of hospitality and foodservice.
“Our focus is on providing an even richer visitor experience, with unique access to the world of hospitality and foodservice, activities, forums, and networking sessions,” Taktak shared, underscoring the importance of Saudi HORECA as a key gateway for those looking to unlock the Kingdom’s potential.
A Venue Built for Success
RICEC, the venue for Saudi HORECA 2024, offers a world-class exhibition space with four halls totaling 15,000 square meters of indoor exhibition area, along with an additional 5,000 square meters outdoors. With ample parking for 1,500 cars and buses, the center is designed to ensure convenience and accessibility for the thousands of expected visitors. Equipped with modern facilities, including VIP reception lounges, business centers, and restaurants, RICEC sets the perfect stage for this grand event.
Looking Ahead
As Saudi HORECA continues to grow in prominence, it remains a critical event for professionals across the food, beverage, and hospitality industries. This year’s exhibition is expected to generate a total spend of over $8 million, with significant contributions to local accommodation, dining, and transportation sectors. Visitors and exhibitors alike will be treated to three days of unparalleled opportunities to engage with the very best the industry has to offer.
With its blend of innovation, competition, and collaboration, Saudi HORECA 2024 promises to be a milestone event, contributing to the realization of Saudi Arabia’s Vision 2030 and positioning the Kingdom as a leading destination for global hospitality excellence.