ar- العربية Brazilian football star Neymar and his partner, Brazilian model and influencer Bruna Biancardi, have recently joined forces with Saudi perfume brand Ibrahim Al-Qurashi for an exciting new campaign.
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The duo unveiled their collaboration over the Saudi National Day weekend, spotlighting the brand’s latest Musk collection. In the promotional material, Neymar is seen wearing a traditional white thobe, while Biancardi captivates in a dark green gown, symbolizing their close connection to Saudi culture and the luxury fragrance industry.
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The couple’s involvement with Ibrahim Al-Qurashi highlights a growing trend where the partners of Saudi Pro League footballers are forging ties with prominent fashion and fragrance labels in the Kingdom. Biancardi’s role in the campaign mirrors the path taken by Georgina Rodriguez, the partner of Cristiano Ronaldo, who has also made her mark by collaborating with Saudi brands such as Laverne.
As Neymar and Biancardi continue to elevate their presence in Saudi Arabia, their participation in the campaign reflects both their influence and the expanding reach of Saudi luxury brands on a global stage.