World Cup 2034 in Saudi Arabia

Saudi Arabia has long been known for its out-of-the-box thinking, especially when it comes to its ambitious staycation destinations. One of the most exciting developments is the highly anticipated Desert Rock resort, located along the Red Sea coast as part of the groundbreaking NEOM project. This unique resort promises a luxurious yet immersive experience, blending seamlessly into its desert surroundings while offering state-of-the-art amenities.

The Saudi capital is set to dazzle once again as Riyadh Fashion Week returns for its second edition in mid-October 2024. Fashion lovers and industry leaders alike can look forward to five days of creativity, luxury, and groundbreaking design, all courtesy of the Kingdom’s finest fashion minds. Running from October 17 to 21, 2024, the event is hosted by the Ministry of Culture’s Fashion Commission, further establishing Saudi Arabia’s burgeoning role in the global fashion scene. The showcase will feature a rich blend of haute couture, ready-to-wear, menswear, and womenswear, giving both established and emerging designers a prominent platform to present their latest collections.

Brazilian football star Neymar and his partner, Brazilian model and influencer Bruna Biancardi, have recently joined forces with Saudi perfume brand Ibrahim Al-Qurashi for an exciting new campaign.

Saudi Arabia has cemented its position as a global leader in tourism, recording the highest growth among G20 nations during the first seven months of 2024. According to the United Nations World Tourism Organization (UNWTO), the Kingdom witnessed a staggering 73% increase in international tourist arrivals, a significant achievement that underscores the country’s growing appeal as a major travel destination.

Held from November 28 to December 14, 2024, the King Abdulaziz Falconry Festival is the largest gathering of falconers globally, attracting participants from Saudi Arabia and the Gulf Cooperation Council. The festival features two major competitions: The Milwah Race and The Mazayen Beauty Contest, with competitors vying for prestigious awards such as the King Abdulaziz Cups and the King’s Sword.

Riyadh is preparing to make history in the music world with the announcement of the first-ever Billboard Arabia Music Awards (BBAMAs), set to take place on December 11, 2024. The highly anticipated event will be held at the King Fahd Cultural Center, marking a significant moment in the region’s cultural scene as part of the city’s inaugural Riyadh Music Week.