Insights

Riyadh is preparing to make history in the music world with the announcement of the first-ever Billboard Arabia Music Awards (BBAMAs), set to take place on December 11, 2024. The highly anticipated event will be held at the King Fahd Cultural Center, marking a significant moment in the region’s cultural scene as part of the city’s inaugural Riyadh Music Week.

Saudi Arabia has successfully secured the bid to host the United Nations World Data Forum in Riyadh in 2026, an achievement led by the Saudi General Authority for Statistics (GASTAT). This was the result of a highly competitive selection process, where Saudi Arabia was chosen by the High-level Group for Partnership, Coordination, and Capacity-Building for Statistics for the 2030 Agenda for Sustainable Development.

In a landmark move to celebrate and promote Arabic literature, the Chairman of the General Entertainment Authority (GEA), Turki bin Abdulmohsen Alalshikh, inaugurated the website for the prestigious "Golden Pen Award for Most Influential Literature" during a ceremony held in Riyadh. This award, a first from the GEA, aims to transform outstanding literary works into cinematic productions, reflecting the growing synergy between literature and film in the Arab world.

Adidas, the global sportswear giant, is embracing diversity and inclusivity with its latest collaboration, this time with Saudi multidisciplinary artist Raghad Al-Ahmad. Together, they have unveiled the Bloom Sky Collection, a range of high-quality sportswear that merges Adidas’ innovation with Al-Ahmad’s artistic vision, celebrating Saudi Arabia’s natural beauty and rich cultural heritage.

Since launching her label in 2011, Daneh Buahmad has made waves in the fashion industry with her distinct blend of effortless chic and modern design. A Dubai-based Saudi Arabian designer, Buahmad’s creations have drawn attention across borders, capturing the imaginations of fashion enthusiasts and industry leaders alike. Her brand, Daneh Design, is recognized for transforming luxurious textiles into a contemporary wardrobe, while maintaining a deep respect for her Saudi heritage. This thoughtful approach has earned her features in prestigious publications such as Vogue, Harper’s Bazaar, and Marie Claire, solidifying her place among the region’s most celebrated designers.

Here are the dates to save for Riyadh Season 2024. The events are thrilling and not to be missed, from sports to fashion.

Riyadh Season is set to return with an enchanting new attraction that will captivate fans of all ages—the “Harry Potter Experience”. This year, a 25,000-square-meter park, dedicated to the magical world created by J.K. Rowling, will be one of the most exciting additions to the festival.

The Chairman of the General Entertainment Authority, Turki Al-Sheikh, has unveiled plans for the fifth edition of Riyadh Season, set to kick off on October 12, 2024. This year’s festival is anticipated to be the most thrilling and exciting yet.

As the calendar turns towards September, excitement begins to build across the Kingdom of Saudi Arabia. The 94th Saudi National Day, celebrated on September 23rd, marks a significant moment in the nation's history—the unification of the regions of Najd and Hijaz in 1932, leading to the establishment of the Kingdom of Saudi Arabia under the leadership of King Abdulaziz Ibn Saud. This annual celebration is a time for citizens and residents alike to come together in a grand display of national pride and cultural heritage.

Riyadh continues to elevate its status as a global culinary destination with the upcoming debut of Paris' beloved BeauCoCo. Known for its luxurious Parisian flair, BeauCoCo is set to open its first international location in Saudi Arabia's capital, marking a significant milestone for the restaurant and the city's vibrant dining scene.

The seventh season of Arab’s Got Talent will start filming in the kingdom of Saudi Arabia in September.

Saudi Aramco has taken a significant step in promoting animal welfare with the launch of Olfa Animal Care Company, a non-profit initiative designed to address the needs of stray animals across the Kingdom. This initiative reflects Aramco's commitment to social responsibility by providing essential services such as shelter, veterinary care, and breeding control for stray animals.